Robert Shay is an accomplished results driven marketer and general
management executive with over 20 years of well diversified experience.
In his roles as SVP, EVP, and President he has driven significant growth and profitability in several companies including Ogilvy & Mather advertising, American Express,
Citibank Diners Club, Sears, Amerix corporation, Vantage Deluxe Travel, and
Chase Paymentech Solutions (a JP Morgan Chase company).
his MBA in Marketing and Finance from the Stern School at New York
University. He earned his BS in Business Management at the University
of Southern California.
What people say about Robert Shay:
"I have known Bob for many years. He is an experienced and results
oriented individual that sees opportunities in the most challenging
environment. He is very thoughtful and deliberate in his approach
and demonstrates unwavering integrity and perserverance to get the job
done." -- Robert L. Dilenschneider, Principal of The Dilenschneider
"Bob indirectly worked for me when I was the COO and CFO of The Vantage
Group. Bob is a make it happen person. Give him a business
objective and he will craft and execute a strategy and get the task
completed. After turning around a money losing business as
President of Vantage Direct, Bob was asked to sell the company within
three months. He identified the list of potential buyers,
negotiated the contract to sell the company, and made all of the
necessary arrangements to ensure a smooth operations transition to the
new owner." -- Ted Sykes, as the COO and CFO of the Vantage Group
Ted worked directly with Bob.
"Bob is a professional.
He is a great listener, seasoned negotiator, and asks thoughtful
questions. When you are across the table from Bob you know you are
dealing with a honest and trustworthy person. I negotiated with
Bob to purchase the Vantage Direct company from The Vantage Group." --
Ron Menconi, as the CEO of MCS negotiated with Bob.
joined our company as EVP of Marketing and immediately demonstrated his
outstanding skills as a thought leader and strategic marketer. He
identified what made our offering unique and our barriers to growth.
Within the first year he re-engineered our operating center which
improved our productivity and provided a platform for high growth.
Then, Bob focused his efforts on marketing and created new advertising
and improved and expanded our media placement. The result of these
efforts helped profitably grow our revenue to $80 million from $15
million in three years." -- Bernaldo Dancel, as the CEO of Ascend
One Corporation supervised Bob .
"I worked with Bob at
Ascend One. Bob is one of the brightest people I have had the
opportunity to work with. When we worked together, Bob oversaw all
of Ascend One's marketing, strategy, business development, sales, and
innovation. He has the ability to manage many initiatives and pay
attention to the detail required to lead the business. Bob is a
though-leader who sees opportunity where others see obstacles.
He's also a great manager of people, pushing hard to get the maximum
output, but doing so in a nurturing and selfless way that shares the
success with the rest of the team." -- Brian Pfeifer, as Vice
President of Strategic Planning & Business Development of Ascend One
Corporation worked directly with Bob.
"While EVP of Marketing at
Citibank Diners Club, I recruited Bob and managed him in his role as SVP
of Marketing. Bob impressed me as a high performer who has a
strong combination of creative strategic insight, sound analytical
skills, competitive results orientation, and exceptional work ethic.
He successfully managed a number of important initiatives including
member spending expansion and member retention, both of which were vital
to achieving sucess on our business strategy. While it has been
some time since I worked with Bob, I am extremely confident recommending
him as an excellent fit with a team that has high performance
standards." -- Dave Lunghino, as the EVP of Marketing at Citibank
Diners Club supervised Bob.
"I had the privilege of working
with Bob Shay on several major American Express initiatives. Bob
raised the bar very high for us, always seeking innovative solutions to
accomplish high strategic goals. He recognizes a breakthrough idea
and will champion it to get buy-in from diverse groups, building a
coherent and strong vision across multiple corporate levels and teams.
For one American Express campaign, he personally met with famed
children's book author Maurice Sendak and engaged him to create a series
of extraordinary original illustrations. The result: a brilliant
high-impact campaign, winner of a prestigious national award for Best
Consumer Campaign. I believe the determining factor in the success
of the Sendak execution was Bob's leadership and commitment." --
Pauline Cabouli, as President of Cabouli, Inc worked directly with Bob.
"Bob worked for me at American Express when I was the Vice President
of Retail Marketing. He is very strong strategically and I relied
on him for thought leadership and strategic counsel. He found one
of the best ways for us to increase retail usage of the American Express
Card by partnering with the largest mall developers in the U.S.
Bob developed the strategy, secured approval and $1 million in funding,
negotiated and signed partnership deals with 2 mall developers. He
implemented a series of promotional campaigns in over 70 regional malls
that increased spending 20% in participating malls during the
promotional periods. I regard Bob very highly, would rehire him,
and would like to work with him again." -- Kathryn Russell, as Vice
President of American Express supervised Bob.
"Bob is a smart person. He is one of the few people I've
worked with that can develop a winning strategy and lead its execution.
When he worked for me at American Express he demonstrated drive,
commitment, and unwavering integrity. With Bob, there is no hidden
agenda and he treats everyone with dignity and respect." -- Brian
Buckley, as Vice President of Retail Marketing at American Express
"I worked with Bob to develop a national
advertising print and radio campaign for American Express when I was an
Account Supervisor at Ogilvy & Mather Advertising in New York. It
was a pleasure working with Bob. He strives for excellence and
gives people the direction and resources they need to create their best
work. Bob provided the Agency with the essential background,
strategy, and direction we needed to develop great advertising.
For the radio portion of our campaign he insisted that we create a live
recording of the Boston Pops orchestra as background music instead of
purchasing recorded music. The final product was spectacular and
well received." -- Richard Lobel, as Account Supervisor of Ogilvy &
Mather Advertising New York, worked directly with Bob.