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Articles...

The following provides "how-to" articles in PDF format.



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How to retain customers in this challenging economic environment.

Article outlines several approaches to improve customer retention by capturing, interpreting, and acting on customer feedback.



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How to win - segment.

Article discusses how to win by out maneuvering your competitors with customer segmentation and superior marketing.



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How to get advertising that works.

Article provides action steps to get the most effective advertising from your Agency's leadership and teams.



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How to turn a Company around.

Article outlines how to stabilize and grow sales in a Company that has fallen on hard times.



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Coming soon...




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Coming soon...







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