image We have deep marketing strategy development and program execution experience in Fortune 100 firms including American Express, Citibank, Sears, and JPMorgan Chase and in entrepreneurial companies including AscendOne and Vantage Deluxe Travel.

National marketing campaign development and implementation - Led the Client side development and implementation of several best in class national marketing campaigns ranging from $2 million to $90 million each in annual expenditures for companies including American Express, Citibank, and Sears.

Dramatic direct marketing results for a start-up financial services company with $80 million in revenues - Developed and launched a new direct marketing lead generation program (TV, print, direct mail, and internet advertising) that drove a 900% growth in the customer base to 300,000 in less than three years.

Customer driven re-engineering of a 400 person inbound telephone call and customer service operating center - Led a cross functional team to change business practices, technology, software, scripting, employee training, and compensation plans.  The result increased productivity 38 percent in less than 4 months.  Initiative turned the monthly cash flow positive and allowed the company to invest in expansion.

Winning sales proposition, selling presentations, sales materials, and sales support for a Fortune 100 business to business financial services company - Assessed the competitive landscape and worked with a research team to develop pricing positioning that focused on customer incremental profits for using the company's premium priced products.  New approach tripled the company's retail sales from $8 to $24 billion over a three year period.

Developed and launched best in class loyalty and rewards program and national advertising campaign - Developed and launched a national rewards/loyalty program for a charge card company that grew sales, profits, and transformed the credit cards reward industry within three months of launch.

Key customer competitive assessment for the Country's largest payment processor - Designed and implemented a series of customer satisfaction and competitive assessment surveys to the company's largest business clients - Fortune 500 CFO's - to determine how to better compete.  Recommendations based on findings led to new business practices and improved competitive positioning.