Strategy development and implementation experience includes general advertising, direct marketing, business development, product/service development, direct response television, new customer acquisition, customer retention, loyalty programs, rewards programs, business turnaround, new sales propositions, re-engineering, pricing, and database direct marketing.

National marketing campaign development and implementation

Led the development and implementation of several best in class national marketing campaigns ranging from $2 million to $90 million each in annual expenditures for three separate Fortune 100 companies in the consumer financial services and retail industries.

Dramatic direct marketing results for a start-up financial services company with $80 million in revenues.

Developed and launched a new direct marketing lead generation program(TV, print, and direct mail) that drove a 900% growth in the customer base to 300,000 in less than 3 years.

Customer driven re-engineering of a 400 person inbound telephone call and service operating center.

Led a cross functional team to change business practices, technology, software, scripting, employee training, and compensation plans. The result increased productivity 38 percent in less than 4 months. Initiative turned the company profitable and allowed it to expand.

Winning sales proposition, selling presentations, sales materials, and sales support for Fortune 100 business to business financial services company.

Assessed the competitive landscape and worked with a research team to develop pricing positioning that focused on customer incremental profits for using the company's premium priced products. New approach tripled the company's retail sales from $8 to $24 billion over a 3 year period.

Best in class loyalty and rewards program and national advertising campaign.

Developed and launched a national rewards/loyalty program for a charge card company that grew sales, profits, and transformed the credit card rewards industry within 3 months of launch.

Key customer competitive assessment for the Country's largest payment processor.

Designed and implemented a series of customer satisfaction and competitive assessment surveys to the company's largest business clients - Fortune 500 CFO's - to determine how to better compete. Recommendations based on findings led to new business practices and improved competitive positioning.

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