Strategy development and implementation experience includes general advertising, direct marketing, business development, product/service development, direct response television, new customer acquisition, customer retention, loyalty programs, rewards programs, business turnaround, new sales propositions, re-engineering, pricing, and database direct marketing.|
National marketing campaign development and
Led the development and implementation of
several best in class national marketing campaigns ranging from $2 million
to $90 million each in annual expenditures for three separate
Fortune 100 companies in the consumer financial services and retail
Dramatic direct marketing results
for a start-up financial services company with $80 million in revenues.
Developed and launched a new direct marketing lead generation
program(TV, print, and direct mail) that drove a 900% growth in the
customer base to 300,000 in less than 3 years.
re-engineering of a 400 person inbound telephone call and service operating
Led a cross functional team to change business
practices, technology, software, scripting, employee training, and
compensation plans. The result increased productivity 38 percent in
less than 4 months. Initiative turned the company profitable and
allowed it to expand.
Winning sales proposition, selling
presentations, sales materials, and sales support for Fortune 100 business
to business financial services company.
Assessed the competitive
landscape and worked with a research team to develop pricing positioning
that focused on customer incremental profits for using the company's premium
priced products. New approach tripled the company's retail sales from
$8 to $24 billion over a 3 year period.
Best in class loyalty and rewards program and national advertising campaign.
Developed and launched a national rewards/loyalty program for a
charge card company that grew sales, profits, and transformed the credit
card rewards industry within 3 months of launch.
Key customer competitive assessment for the Country's largest payment
Designed and implemented a series of customer
satisfaction and competitive assessment surveys to the company's largest
business clients - Fortune 500 CFO's - to determine how to better compete.
Recommendations based on findings led to new business practices and improved