We work as a change agent either independently or with your team to find the growth, cash flow, and profitability opportunities in the areas of marketing, sales, product, service, pricing, and servicing. We can quickly assess a situation, provide recommendations, and implement.
We can also support current initiatives and on-going projects where
immediate, skilled, and experienced help is needed.
Board of Directors support
Assessment - review and assessment of marketing and sales strategy effectiveness.
Transitional leadership - temporary transition leadership of business, sales, or marketing positions.
Independent review of advertising and /or marketing approach with
recommendations on how to improve revenue, profits, and gain market share.
Feasibility assessment of new business growth opportunities.
Assessment and recommendation of alternate
Customer satisfaction survey, report, and
360 degree expectations - interview customers and
employees and provide recommendations on how to increase sales and
Independent review - perform a review and payback effectiveness assessment
of sales and marketing expenses.
Ideation sessions - for new
products/services and/or how to solve issues like customer attrition.
Opportunity assessment - review existing
programs and make recommendations on how to improve performance, sales, and
New customer acquisition - review of new customer
acquisition programs with recommendations for new lead generation
Customer retention - review and provide recommendations
to improve customer retention programs.
Loyalty programs - develop
and implement new customer loyalty programs or review and enhance existing
Marketing campaign development - create campaign strategy brief and work
closely with client's agency to develop alternate marketing campaigns.
New business development - develop strategies,
approaches, and supporting materials to profitably win new business.
Segmentation strategies - review the current and potential customer groups
and create and/or refine a customer segmentation strategy that improves
customer satisfaction and return on investment.
customers view - research and report back on how the customers view your
products and/or services relative to the competition. Provide
recommendations on how to best improve your competitive position.
Includes how the customer makes the purchase decision.
Sales Management support
proposition - research and develop a new sales proposition to exploit
competitive opportunities and gain market share.
Sales presentations - create winning sales presentations.
competitive assessment - survey customers and potential customers to
determine each competitor's advantages and company's opportunities.
Operations Management support
- review, assess, and make recommendations on how to improve performance,
sales, and profits.
Product/Service Management support
Opportunity assessment - review products/services and make recommendations
on how to improve performance, sales, and profits.
Product or service repositioning - assess
competitive landscape, recommend new product of services positioning, create
an implementation plan, and implement the plan.
Our engagement can be customized to
Time based - week, month, etc.
In some cases, a pay for performance element can be
included in the fee plan.
In this way, a Company can have a
Fortune 500 marketing executive with broad experience and proven results on
the team for a fraction of the annual cost.
There is no cost or
obligation to obtain a free written estimate.
Contact us by phone or email
and we will discuss you needs and provide you with a written proposal that
includes project steps, calendar based milestones, and estimated fee at no
cost to you.